What is the Direct Trade label?
It’s an independent consumer label you see on a product that meets the international Direct Trade standards. It shows that the product has been approved to offer a better deal to the farmers and workers involved.
How long does the Direct Trade membership last?
The membership duration is one year, with an annual renewal.
Who is Direct Trade?
Direct Trade is an initiative launched by CEOs of Latin American companies that believe that current certifications on fair/direct/ethical trade were not really capturing the shared value concept that some companies are implementing.
How are the prices set according to Direct Trade standards?
The minimum price is set based on an investigation process. For producers, the value of Direct Trade is not about the relationship of their selling price to that of the finished product, but to their costs of production and the conventional market price. Also, the cost savings from having no intermediaries are divided accordingly to each part.
Is there a re-investment on technical support standard according to Direct Trade?
Re-investment on improving the producer's raw material is necessary for increasing the manufacturer's finished goods value. The percentage of re-investment is valued according to the savings of having no intermediaries and it varies depending on the manufacturing company.
Is there a price to be a Direct trade Member?
After you have successfully fulfilled the requisites, the value of the membership is established after a personalized consultation with the company. The annual membership fee accounts for the rights of using the Direct Trade logo and the benefits of being published on the Direct Trade website, social media, and Direct Trade events.
